Creating content is about more than writing well. It also means using the terms your audience is searching for, structuring information clearly, and helping search engines understand its meaning.
The goal is simple: create content that people want to read — and can easily find.
Content, visibility and digital adoption
I support businesses, independent professionals, public-sector organisations and individuals across four key areas: creating stronger content, improving online visibility, integrating AI tools thoughtfully, and making digital technology more accessible and easier to understand.
Content writing and management: creating, structuring and managing relevant, consistent content.
Search engine optimisation (SEO): improving your online presence so that the right people can find you.
Digital support and guidance: making digital tools easier to understand, more accessible and better suited to people’s needs.
Generative AI expertise: using text and image generation tools and integrating them into content, SEO and digital communication strategies.
Services
Content writing and optimisation
Editorial structure
Content organisation and consistency
Editorial recommendations
Content strategy planning and support
Audit SEO
Analyse des contenus et de la structure
Recherche et optimisation sémantique
Optimisation on-page
Recommandations prioritaires et actionnables
Support with digital tools
Social media and digital practices
Awareness of key issues and best practices
Clear, jargon-free guidance
Practical use of text and image generation tools
Integration of AI into content workflows
AI and search engine optimisation
AI-assisted content creation and optimisation
Guidance and responsible best practices
A clear assessment of your actual needs
Solutions tailored to your specific context
Clear, jargon-free explanations
One objective: greater confidence, independence and understanding
Drawing on 20 years of experience across digital projects, I focus every engagement on concrete, measurable outcomes.
About
I am an independent consultant specialising in digital support, web content and SEO, working at the intersection of technology, editorial strategy and digital education.
Syntax Error is my independent consulting practice, focused on providing guidance, strategic support and knowledge sharing around digital technology.
Contact
📧 Email : lagardemickael@syntaxerror.digital
💼 LinkedIn : https://www.linkedin.com/company/syntax-error-paris/
Mentions légales
Syntax Error – Micro-entreprise
Lagarde Mickael
15 rue du Quinconce, 77200 TORCY
SIRET : 10020980800011
TVA non applicable, art. 293B du CGI